Defining Your Like: How do you choose who you do business with?

Why do we like the things that we like?  On any given day, you will find any one of us scrolling through social media feeds “LIKING” photos, articles and businesses with careless abandonment, leaving no method to our madness.  Is it because we are just programmed to “LIKE” or do we have hidden reasoning?

Let’s slow down for a moment at take a look at a few of those feed moments you “LIKED” so much.  Take Facebook; your feed would probably look something like this: family photos, Content from your local business, friends photos, a new baby announcement, someone is getting married, some political content, and live feed of your local news station.  Am I close? Now from that list, which content did you decide you “LIKED”?   Okay great! Now tell me WHY you liked them.  

Let’s start with the family and friends photos.  For me I like my friends and family.  I am emotionally connected to these people, so seeing them in a happy moment makes me happy. Thus I “LIKE” the photos. That was an easy one.  But let’s take a look at the local business that comes across your feed?  What would cause you “LIKE” the business? If it was a business you hadn’t personally visited before, it may have been liked by a friend or family causing it to show up in your feed.  Does knowing a friend of yours likes this business give you more of an inclination to like the business as well?

What attributes do you look for when deciding if you want to do business with someone; and more so, what attributes help to make you a returning customer?

1.       Sight; what does the business look like? Do they offer a good on and offline presence? Is the location visually appealing? Is it clean or are you concerned about the health inspector coming through?

2.       Sound; what are people saying about this business? What have you heard about them? Did you hear about this business through word of mouth or a review site such as Yelp?

3.       Feel; How did your visit make you feel?  Was the business helpful and accommodating or did the interaction feel forced?  An experience can make up to 80% of a client’s decision to return.

As with most customers, we all just want to feel like we got great service at a great value.  Gaining a detailed understanding of your customers’ requirements and preferences gives you the insight on what attributes weigh heavier in their decisions to do business with you. 

Great service includes knowledgeable associates.  There is nothing worse than walking up to a store associate and asking what seems like a pretty simple question, only to get a deer in the headlights stare immediately followed by them walking in a circle until you realize they can’t help you.

Value can cover a wide spectrum, not always meaning low cost.  Most people will be willing to pay a little more for an item or service just as long as you tell them WHY they are paying for it.  As long as they understand the importance of the service and why it costs what it does, they are more inclined to move forward with less risk of shopper’s remorse. 

While consumer preferences and needs change with time, just being aware of the change and having the ability to change and grow with the consumer will ultimately keep you ahead of the curve with returning customers walking through your doors.  

To find out why clients choose Acura of Pleasanton please visit our link below!

http://www.acuraofpleasanton.com/dealership/about.htm

Cold Weather Conditions: 5 Ways to Stay Safe On the Roads This Winter

Winter weather is slowly creeping into the bay area.  While October has survived in the mid 80’s for most of the month, the cooler weather along with impending rain lingers in the coming months, ready to pounce on unsuspecting San Franciscans.  Cooler weather, while a familiar friend to the Bay Area native, can bring on unplanned expenses if you are not ready. 

1.      1.  There will be rain.  Having grown up in Southern California, I had NO IDEA that it could rain so much in one season.  In Los Angeles, I could experience a full seven days of rain in the entire season and we’d call it “A wet one”.  Here in the bay, experiencing rain for seven days in a row, more than ten times in a season is very normal, and can still be deemed a drought. Learn to love the rain. It’s not going anywhere.  

2.       2. Your lack of planning does not constitute an emergency for others.  Being as you know that it rains here in the bay, plan ahead,  and buy yourself a few of the basics.  Owning an umbrella, a pair of wellies, and even a nice warm rain coat with matching scarf and gloves are all good investments.  Keep them in your car for a rainy day, because we all know, you’ll have plenty of them in the days that come!

3.       3. Before the rainy season hits, change your wiper blades and check your tire tread.  While the idea of spending money on tires may seem a bit excessive, the cost of a saved life from quality tread on an oily wet road is worth every penny. Your service advisor at your local service center will be the best person to let you know if your tires are in need of changing, and with seasonal tire savings events happening at your local dealerships, you might even look into the additional full size spare tire for unexpected flats! You can never be too prepared.

4.       4. Slow Down and leave room.   For all my tailgaters out there, you know who you are, Take it easy on the other drivers.  To avoid loss of traction which could cause hydroplane, slow your roll and give the other drivers some space on those wet roads.  Should you find yourself in a skid situation, avoid slamming on the brakes to help keep control, and continue looking and steer in the direction in which you want the car to go.  Avoid hard braking or turning sharply and, with ample stopping distance, we should all survive another wet winter here in The Bay.

5.       5. Turn your lights on when you turn on your wipers.  The rule of thumb states that you should using your headlights any time you use your wiper blades.  If Karl the Fog is around, be sure to use your low beams; however the use of headlights in rainy weather can help other drivers to see you on the road and allows you to see pedestrians out walking in the rain!

Planning ahead for the wet weather not only keeps you dry, but also ensures a safer commute for everyone out on the roads.  Our goal is to get each one of you home, safe and dry, to your families.  Remember, change your wiper blades, check your tire tread and use your headlights whenever your wipers are in use. Slow down and give your fellow drivers room on the road and let’s enjoy yet another wonderfully wet winter here in the bay! 

For more tips on how to stay safe out on the roads this winter, Click on the link below! 

http://www.acuraofpleasanton.com/dealership/about.htm 

Keeping A Millennial: What does it take?

I was talking with a friend of mine recently about the lack of longevity in our generation.  While the baby boomers are still fond of long-term marriages and jobs, the millennial generation is known for experience based retention.  Millennials tend to leave a bad situation over staying and finding alternative solutions to their needs. 

Let’s think for a moment, besides family members, what is your longest relationship that you currently have in your life?  Sorry guys, relationships with your cat don’t count.  According to Siri and her link to Time Magazine, the average marriage in 2015 has a 57% success rate and divorce rates are moving in the upwards of 70% if you are in a remarriage.  In my own circle of friends, I know only a few couples that have made it to the six year mark, and none of them are thinking about getting married.  The majority of them can be found dating people off and on throughout the year with no real commitment in site.  Even more so, open relationships have become the trend of our generation and the idea of settling down tends to cause us to break out into hives and run for the nearest pub for a beer to wash the taste of commitment out of our mouths.

In the work force, millennials on average will stay on about 4.6 years before moving on to their next opportunity.  While the perception is that millennials are impatient and flighty, it is actually the opposite.  This generation has been raised on instant gratification, but they are not above hard work to meet important goals.  What the millennial employee is looking for is the engagement.  They want to work on something meaningful and worthy of praise, while maintaining the need to have the equal balanced personal life as well.  Because they live in a state of constant engagement, the need to disconnect becomes a need for most millennials.  The down time allows for them to process each activity and even allows for new ideas to formulate without feeling over stimulated.

What makes a millennial so different from the rest of the world; everything.  While earlier generations were raised on Boy/Girl scout outdoor activities, nightly family dinners and Lawrence Welk on the black and white, millennial were raised on Apple computers, iPads, smart phones and google glasses.  Their generation knew how to code before they could comb their own hair. They don’t use Thomas Guides to figure out how to get from point A to point B, they have Siri, who can tell them to turn left at the light, while sounding like Yoda or even Gordon Ramsey, should they choose to enjoy the verbal abuse while taking that left.

The millennial are all about options and opportunity.  They want to be part of something big, and feel like their voice matters in the big picture.  That can be applied to both personal and work situations.  In their personal relationships, the millennial are searching for that feeling of wholeness while maintaining their separateness.  In the workplace, they search for an exchange of energies and ideas to create meaningful action.  Millennials are never satisfied by just getting by.

So how do we keep millennial from running for the door?  Get them engaged.  Millennials thrive on other people’s energy and intelligence.  They know the importance of understanding past situations to better future ones.  Sharing ideas and thought processes is one of the most gratifying experiences for the Millennials.  This generation isn’t as concerned about what they do, but rather how they do it and who they are sharing that experience with.  Millennials require mentor-ship mentality in their relationships, be it personal or professional, allowing for the exchange of ideas and the ability to search out new ways of thinking.  If they feel they are not learning and growing from the experience, the engagement is lost and they move on.  

Career Road Maps: Five ways to keep you on the road to success

I recently found myself in a career crossroads.  Nothing in my life had changed, but somewhere along the lines money stopped being as available as it used to.  I had come to a point in my career where I needed to make a change or go broke ignoring what was happening. 

When you think about “having it all” what do you envision?  When I was a girl, I imagined becoming an entertainment lawyer (because celebrities never run out of legal issues), some strapping bearded man I’d call husband, and a kid or two running around thinking I was the most fascinating person they know.  That wasn’t how life played out, and I’m grateful for that.  I learned a lot while traveling down my own personal career path, and the below are my top five lessons I’ve learned, that might help you as well.

1.      Like Jack Sparrow once said, “They are more like guidelines than rules”. There are no laws that bind you to one path in life.  Just because I announced my intentions of being an entertainment lawyer at the age of 10, doesn’t mean that I am stuck in that path for life.  I’m pretty sure I also announced my intentions of being an oceanographer and a make-up artist at some point as well. None of which I am doing for a living, and that’s okay.

2.      Mentors will be an invaluable tool in shaping your career path, no matter what age you decide to begin on it.  They help you gain exposure to new ideas and ways of thinking, help to develop new skills and give advice on developing strengths and overcoming weaknesses.  The use of mentors in businesses are a great way to develop a culture of personal and professional growth, enhancing your leadership and coaching skills in managers, improve staff morale and increase your staff engagement and retention within the company.

3.      Steady incomes and job security aren’t for everyone, but they sure do come in handy.  As a creative, I like the idea of working without a time clock but my reality is that I need that. As a single mother, my bills are coming in on a regular basis, and so should my income to pay them.   I have many friends that are able to survive on a freelance lifestyle,  I however, cannot.  My situation may change in the future, but at this time, I need steady and secure income.  Being able to adapt according to your changing lifestyle needs will increase your financial survival rate exponentially.

4.      Like what you do.  I’m a realist so I won’t say LOVE, but you have to at least like what you do.  Look at it this way; you are spending 40+ hours a week at your job of choice.  Do you really want to spend 40+ hours doing something you can’t stand, only to go home and complain about it for another 4-6+ hours until you have to go back to it? Yeah, me neither. Everyone is going to have bad days on the job, but you should never dread going into work. 

5.      Be the change you want to see.  I know how cliché that sounds, but it is also true.  It begins with the attitude in which you approach your work and continues into the actions needed to succeed.  Elizabeth Gilbert said it best in her book, Eat Pray Love, “There's a wonderful old Italian joke about a poor man who goes to church every day and prays before the statue of a great saint, begging, "Dear saint-please, please, please...give me the grace to win the lottery." This lament goes on for months. Finally the exasperated statue comes to life, looks down at the begging man and says in weary disgust, "My son-please, please, please...buy a ticket.”  Being able to articulate what you want is the first step, but sometimes it requires an extra action on your part to meet your goal.  In order to have change occur, you must change yourself. 

My willingness to adapt to the change has opened up many doorways of opportunity that wouldn’t have been available to me had I remained rigid and unmoving.  Life is a highway, and I am making sure I am the one in the driver’s seat.