Wednesday, November 7, 2012

Tire Tread Depth - Part worn can be too little

While most owners that come to our dealership, probably won't have to drive in deep snow and ice-covered roads on a daily basis, these two are the most challenging conditions to drive on.


Acura MDX
I
n regards to All-Season, Summer, and Winter type tires, technology have come a long way in the past decade. Tires have gained more traction, reduced road noise, more comfort and durability. However, the basics of traction and handling in snow and ice has not changed.

A tire must have have three fundamental qualities to work in winter conditions. These are an appropriate tread design, pliable tread compound that does not harden in the cold, and sufficient tread depth. With the advances in computer aided designed tread designs and modern rubber chemistry two of the three are usually not up for concern.

Since most Northern California drivers only replace tires when they are worn, which is when the tread depth reach 2/32nd" (or about 1.6mm) It is the tread depth that is often overlooked. Without sufficient tread depth, the tire's traction on snow would be reduced since tires require more depth to compress snow in the grooves to take a "bite"

Ask any of our Service Consultant for tire safety check

At Acura of Pleasanton, your safety is our top priority and we recommend tire replacement based on the expected road conditions. Our Service Consultants may ask questions such as what kind of road conditions that your Acura may see. So even though the tires on your vehicle may appear to have plenty of tread depth, it would not be unusual for us to recommend tire replacement on tires that have 4/32nd" during rainy months and 6/32nd" if driven in snow or icy roads.

Another option some owners who plan to frequent snow or ice covered roads is to purchase a second set of wheels and tires designed for winter use. Be sure to ask our Service Consultant for their recommendation during your visit.

Visit www.acuraofpleasanton.com for our latest Winter service coupons.

ref: Tire Rack Winter Tire article

Monday, October 8, 2012

Valley Christian Arts Night at the Black Hawk Museum

Come follow along for a very special evening earlier this Summer with Valley Christian School of Dublin, CA for their annual Arts Night. This year it was for the first time hosted at the Black Hawk Automobile Museum in Danville, CA.

Acura of Pleasanton was proud to be both a supporter and sponsor for an evening that many students and school staff were proud of.

While being surrounded by one the Worlds largest collection of antique and vintage automobiles, many forms of art expression were on display or performed by the students through out the evening.

A silent auctions for much of the student art collection was held to help raise money and the confidence of the students for their hard work.




For more information about Valley Christian Schools please visit them at http://www.valleychristianschools.org

For more information on Acura vehicles, please visit us at www.acuraofpleasanton.com

Tuesday, September 18, 2012

Why choose Acura for your accessories?

Thinking about personalizing your Acura with accessories? Watch the video to see the engineering that goes into every part that we offer. Whether it is as simple as an all weather floor mat or as large as a body spoiler. Each and every accessory must meet the highest standards set by Acura.



For more details on what accessories are available for your Acura, contact your sales consultant or our friendly parts department at Acura of Pleasanton.

Wednesday, August 29, 2012

Valve adjustments on your Acura 101

Some Valve Adjustment Wisdom from Acura of Pleasanton

Performing regular maintence is important for longivity and to keep your Acura performing its best, however if the decision were to chose to perform only a few maintenance items for your Acura, one in particular should not be ignored and that would be a valve adjustment.

Most car owners know about regular maintenance such as oil and filter changes, engine air filter replacement, tire rotation, and to check for brake wear. While the basics of the internal combustion automotive engine has not changed much over the past 100 years, for most owners, the internal workings of a car's engine is still a mysterious place. 

Its here where all the magic happens, the pistons move up and down pulling in air/fuel, ignited by a sparkplug, pushing the piston back down, the spent fuel mixture is expelled through the exhaust while spinning the crankshaft through a transmission to create motion.

This task of creating motion can occurs upwards of 1,500 times a minute or more. All metal to metal surfaces are only separated by a microscopic film of oil and over time wear still occurs. While most internal components of a modern automobile engine only require routine lubricating fluid replacement, a periodic mechanical valve adjustment is a critical maintenance function that may end up with costly internal engine repairs if not addressed.

What a typical mechanical valve adjuster looks like

Over time, the valve faces and seats wear causing the gap, sometimes smaller than a quarter of a millimeter, at the valve tip to get closer to the rocker arm or camshaft. Eventually the valve will run out of the required clearance and the valve may be held slightly open all the time. When the valve is not able to seat fully is when a couple of problems can occur.

The heat that the valve absorbs during the combustion process may not dissipate normally and can overheat or burn the valve and/or valve seat leading to costly mechanical repairs.

Valve clearances can be less than quarter of a millimeter
 
In addition, if the valves do not seat properly, the vehicle's computer will sense a change in the air pressure in the fuel induction system and may send signals to give the engine more fuel because it thinks the gas pedal is opened more than it actually is. Not only does this waste expensive fuel but could also damage the catalytic converter as it works overtime trying to burn off the excess fuel.

Unfortunately, more and more manufacturers are extending the valve adjustment recommendations on the maintenance schedules or simply replacing the recommendation with a "adjust if noisy" statement. The problem with this recommendation? It is excessive valve clearance that causes noise not valves that are too tight.

For more advice on whether or not your Acura or Honda may be due to have its valve clearances inspected and adjusted, give us a call or see your Acura Service Consultant.

Wednesday, July 18, 2012

Battle at Dublin Ranch Golf Event

We were a proud to be a sponsor at the 3rd Annual Battle of Dublin Ranch Golf Event on July 16 this year. All procceds for this fund raising event goes to the Prostate Cancer Foundation and Arnie's Army.

This was the first year Acura of Pleasanton joined up with our sister dealership, Infiniti of Pleasanton by sponsoring a chance to win a brand new 2012 Acura MDX should a lucky participant shoot a Hole-in-One on the 15th hole.

While the Acura MDX didn't go to a new home, it was still a great event with clear blue skies. The day was made even more special with all-you-can-eat hot wings by Buffalo Wild Wings and sponsored beverages on the course.

Here are some of the highlights of the event. If you like to join us for next year as a sponsor or participant, please contact event coordinator, Chris Conway at 925-354-5363 or cconway@pcf.org





Greg Choy, Acura Sales Manager tees off

Mariah Baqeezada, Acura Finance Manager showcases the 2012 Acura MDX


Monday, July 2, 2012

Once an Acura, always an Acura.

What makes a Certified Pre-Owned Acura a better decision than one that isn't Certified? It's what goes into the certification process that earns the privledge of being backed by Acura.

Each Certificed Pre-owned Acura is reconditioned, inside and out, to create a certified luxury ownership experience. All vehicles are required to be under six years old with less than 80,000 miles and will have a 12-month/12,000-mile Certified Limited Warranty. Each vehicle must also pass a 150-point vehicle inspection and is covered by an extensive Roadside Assistance program.


For more information on our Certified Pre-Owned Acura program, please feel free to contact us or visit http://www.acura.com/certifiedpreowned.aspx

Thursday, May 31, 2012

2013 Acura ILX fits your life

The 2013 Acura ILX is sized to fit your life. Check out these videos on how the Acura ILX can work for what you do.


Acura ILX "Airport"


Acura ILX "Office"


Acura ILX - follow Jessica on her special date

Have you experienced the 2013 Acura ILX to see how it can fit your life? Our first shipment arrived and ready to show you what the all-new Acura ILX can do for you.

Call 866-695-7414 for details or go to www.acuraofpleasanton.com

Wednesday, May 23, 2012

2013 Acura ILX spotted at Acura of Pleasanton

The 2013 Acura ILX is no longer a Concept vehicle, come experience it in person now!

2013 Acura ILX here now

Here's what Autobytel had to say about the 2013 Acura RDX.



Give us a call at 866-650-8535 for a personal tour today.

Tuesday, May 8, 2012

Avengers Assemble! We host our 2nd Marvel Pre-Screening Event



On Thursday, May 3rd, we invited over 250 Acura and Marvel fans to get their chance to view The Avengers before it was released to the public.

The weather was wet and breezy earlier that day but as luck would have it, the rain broke a few hours before the 6:00pm check-in time at the Blackhawk Regal Theater in Danville, CA.

We customized both a 2013 Acura RDX and 2012 MDX as well as invited a couple of modified Acura NSXs for display at the theater.



 To view the rest of the images Click Here to check it out on Facebook.

Have you seen Marvel's The Avengers? Did you catch the scenes when Acura made its big screen debut?

Wednesday, April 11, 2012

The All-New 2013 Acura RDX - Its all in the details

Come explore the all-new 2013 Acura RDX. These videos cover all the highlights and more. Of course there is no better way to experience one than in person! Give us a call at 866-650-8535 or stop on by.


RDX ACE Body Structure


RDX Bluetooth HandsFreeLink


RDX Remote Entry

Friday, March 30, 2012

First Look! We test drive the all new 2013 Acura RDX!

We get a chance to test drive the all new 2013 Acura RDX. So can you! We are expecting our first delivery by April 2, 2012. Give us a call at 866-650-8535 for more details.


Monday, March 26, 2012

2013 Acura RDX videos

With the soon to be released 2013 Acura RDX just around the corner during the first week of April, here are a few videos showcasing what this all new SUV has to offer.


What is V-TECH and how does it benefit your driving experience?


Vehicle Stability Assist


2013 Acura RDX Real Time Traffic System


Acura RDX Voice Recognition System


2013 Acura RDX Navigation System

Be sure to follow our Facebook page http://www.facebook.com/AcuraOfPleasanton for more information regarding our Official 2013 RDX Launch in April or call Sales Managers, Gary Hutchinson or Greg Choy for more information at 866-650-8535.

Wednesday, February 22, 2012

Your chance to win an all-inclusive NASCAR weekend by Hendrickcars.com

#80, the car Tony Stewart drove to win the 2099 Nationwide race in Daytona

HENDRICKCARS.COM TO SPONSOR PHOENIX RACING, JR MOTORSPORTS & RICHARD CHILDRESS RACING IN SELECT 2012 NASCAR EVENTS

‘2012 Indy Dream Weekend’ Sweepstakes to Coincide with HendrickCars.com Re-Launch

CHARLOTTE, N.C., February 13, 2012 – HendrickCars.com will sponsor three NASCAR teams in select races in early 2012. The sponsorships will promote the new-look retail automotive website, which re-launched Feb. 1, and coincide with the HendrickCars.com “2012 Indy Dream Weekend” sweepstakes.

The program will kick off during Speedweeks in Daytona Beach, Fla., with primary sponsorship of Phoenix Racing and 2004 NASCAR Sprint Cup champion Kurt Busch in the Feb. 25 Nationwide Series race and Feb. 26 Daytona 500. It will continue with primary sponsorship of JR Motorsports and driver Cole Whitt in the March 17 Nationwide event at Bristol, Tenn.

In addition, HendrickCars.com will be a major associate sponsor of the Richard Childress Racing No. 33 Chevrolet with driver Elliott Sadler in NASCAR’s biggest race, the Daytona 500.

“Last year’s Daytona 500 broadcast alone averaged more than 15 million viewers, and we expect 2012 will be even stronger,” said Rick Hendrick, Chairman of Hendrick Automotive Group, which owns HendrickCars.com. “Combined with our sponsorship in the Nationwide Series, that’s tens of millions of people seeing our brand, hearing our message and then visiting HendrickCars.com. We wanted to showcase the new site, and there’s no more effective marketing tool than NASCAR.”

In conjuction with the sponsorship, HendrickCars.com is launching the “2012 Indy Dream Weekend” sweepstakes. From Feb. 13 through March 19, visitors can log onto HendrickCars.com to register for a chance to win a weekend for two at the July 29 Sprint Cup race in Indianapolis. The winner and a guest will receive behind-the-scenes access, a tour of the historic racing venue, VIP seats in a trackside suite and more. The winner will be announced March 23 at http://www.hendrickcars.com/.

“We’re proud to have HendrickCars.com as our primary sponsor for both races in Daytona,” said James Finch, Owner of Phoenix Racing. “The Hendrick people know how well sponsorships like this work when they’re done the right way. Daytona is a big opportunity for our team to build some positive momentum to start the season. Having a sponsor for Speedweeks means a lot to us, and we’re going to do everything we can to put HendrickCars.com up front.”

The sponsorship of Whitt pairs HendrickCars.com with an up-and-coming young driver and Nationwide Series rookie-of-the-year contender. In his first season at JR Motorsports, Whitt, 20, is joining a No. 88 team that finished fourth in the championship standings in 2011.

“We feel fortunate to be a part of the initiative to drive awareness of HendrickCars.com and the new inventory of cars,” said Kelley Earnhardt Miller, Vice President of JR Motorsports. “We pride ourselves on having assets both on and off the track to support our sponsors’ marketing goals. HendrickCars.com has such an incredible inventory of new and used cars -- literally something for everybody -- and we look forward to doing our part to help with its continued success.”

Features of the new HendrickCars.com include streamlined navigation, an expanded offering of used cars and the addition of thousands of new vehicles. The site also has added performance and classic cars, commercial vehicles and motorcycles to its inventory. Customers can view detailed information for nearly 20,000 vehicles, including up to 60 images per listing.

“The HendrickCars.com ‘fleet’ is going to get some very valuable exposure over the next month,” said Richard Childress, President and CEO of Richard Childress Racing. “That’ll end up delivering traffic and showing NASCAR fans what the new website has to offer. It’s a unique deal, and someone’s going to get a once-in-a-lifetime trip out of the promotion. We’re glad to be involved.”

In 2009, HendrickCars.com sponsored driver Tony Stewart in the season-opening Nationwide Series race at Daytona International Speedway. Stewart led 23 laps on his way to winning the event, which drove record traffic to HendrickCars.com.

“Last time HendrickCars.com was a major sponsor of a car at Daytona, the response was overwhelming,” said Hendrick, who also is the owner of championship-winning NASCAR team Hendrick Motorsports. “It was a big success and ultimately helped drive sales. If we do our part by building a great program, these sponsorships will be another business win for us.”

In 2011, HendrickCars.com was a sponsor of Hendrick Motorsports driver Chase Elliott, who competes full-time in the NASCAR K&N Series East. HendrickCars.com will continue to support Elliott in 2012, along with having associate sponsor placement on the No. 5 Chevrolet of Hendrick Motorsports driver Kasey Kahne throughout the entire Sprint Cup Series season.

HendrickCars.com Primary Sponsorship Schedule:

Feb. 25, Daytona Beach, Fla., Kurt Busch, No. 1 HendrickCars.com Chevrolet (1:15 p.m. ET, ESPN)

Feb. 26, Daytona Beach, Fla., Kurt Busch, No. 51 HendrickCars.com Chevrolet (1 p.m. ET, FOX)

March 17, Bristol, Tenn., Cole Whitt, No. 88 HendrickCars.com Chevrolet (2 p.m. ET, ESPN)

About HendrickCars.com:

The newly redesigned HendrickCars.com is the fastest way to research and purchase nearly 20,000 new and used cars, classic cars, commercial vehicles and motorcycles from the inventory of Hendrick Automotive Group’s more than 100 franchises. For more information, please visit www.hendrickcars.com. Find HendrickCars.com on Facebook.

About Hendrick Automotive Group:

Encompassing more than 100 franchises from the Carolinas to California, Hendrick Automotive Group is one of the largest automotive retail organizations in the United States. Headquartered in Charlotte, N.C., the company employs more than 7,000 people across 12 states. For more information, please visit www.HendrickAuto.com.

Monday, February 20, 2012

What is a Salvage Title?


You're browsing the used-car ads when a vehicle grabs your attention. The car you are interested in has a price that seems too good to be true. You keep scanning the page until you see two words in small print: "salvage title."

A salvage title is potentially a red flag, but the cars that carry them can be inexpensive options for car shoppers on a budget — provided you know what you are buying.

When a vehicle has been in an accident and the total damage exceeds a certain percentage of the value of the car (ranging from 75-90 percent), the insurance company will decide that it is not economically feasible to repair it and declares it a "total loss." What happens next varies by state, but in general, the motor vehicle agency will then issue a "salvage certificate" to the car. This means that the car cannot be driven, sold or registered in its current condition.

Usually, the insurance company sells the car to either a repair facility or parts dismantler. If the car is repaired, most states require that it pass a basic safety inspection before the motor vehicle agency will issue a new title. When the state does issue the title, it's "branded," and notes that the car has been salvaged or rebuilt so future owners are aware of its past.

Different Kinds of Damage

A car with a salvage title hasn't always been in a collision, however. Mark Binder, national salvage manager for State Farm Insurance, says that there are a number of reasons why a vehicle might get a salvage title:

•Flood damage: Flood-damaged cars sometimes get a salvage title. Some states will specifically call out flood damage on a car's title, but other states merely use the term "salvage title."

•Vandalism: If hoodlums spray-painted or overturned a vehicle and caused enough damage, the car could get a salvage title. No states specify vandalism in the title, however. It will likely be issued a salvage title.
 
•Hail damage: As with flood cars, the titles of vehicles that are damaged by hail can also get a salvage title if the state does not have a specific "hail damage" designation on the document.

•Theft recovery: After a vehicle has been stolen and is missing for a certain period of time, the insurance company will pay off the vehicle. If the vehicle is eventually found, the insurance company is free to sell it to a salvager, which will replace any missing parts. Some states will then issue a salvage title for the car.

According to Carfax, a company that sells vehicle history reports, the following states issue a salvage title after a car has been stolen: Arizona, Florida, Georgia, Illinois, Maryland, Minnesota, New Jersey, New Mexico, New York, Oklahoma and Oregon.

•Non-Repairable: A severely damaged and non-operable vehicle with no resale value other than its parts can get a "non-repairable" designation, which some states call a "junk title." In these extreme cases, the state won't allow the vehicle to be repaired and it must either be sold to a scrap yard or destroyed. "Non-repairable" isn't a salvage title per se, but it is important to be aware of the term, just in case you come across a vehicle that's been labeled this way.

Should You Buy a Salvage-Title Car?


There isn't a definitive answer to this. It depends on how comfortable you are with buying a car that has a checkered past. On one hand, salvage-title vehicles can present a value for a first-time buyer, someone on a budget, or someone in need of a second vehicle. In general, buyers can get salvage-title vehicles for two-thirds the price of a car with a clean title, says Richard Arca, pricing manager for Edmunds.com. He adds that luxury vehicles tend to take a greater hit in value when they get a salvage title.

On the other hand, some salvage-title vehicles can be more prone to problems. Mark Binder of State Farm Insurance says there are three things that consumers can do to help minimize the risks of buying a car that will let you down:

1. Have the vehicle inspected: This is one of the most important things to do if you're considering the purchase of a car with a salvage title. Bring a mechanic with you for an inspection. You might also arrange to take the car to a body shop. A car professional will have a better idea about whether the repairs were done correctly and can spot any red flags, such as frame damage or parts that still need repairing.

2. Purchase the vehicle from a reputable repairer: Search for online reviews of the facility that's selling the vehicle. If it's one that's known for making quality repairs, buying a salvage-title car there may be less risky than purchasing from someone without a track record.

3. Ask for the original repair estimate: The best way to determine how extensively the car was damaged is to look at the original repair estimate. This will show you what parts were replaced and how serious the accident was — or if there was an accident at all. Maybe the damage happened in some other way.

Insurance Implications


Most insurance companies will insure a salvage-title vehicle, but if you happen to get into an accident, the total loss payout you'll receive will be much lower. This isn't necessarily a deal breaker, but it is something to consider when you're determining how much car insurance you need.

Trade-In TroublesOwners of salvage-title vehicles will encounter some unique issues when they try to sell or trade in their vehicles.

"Most franchise dealers will not take a salvage-title vehicle as a trade-in," Arca says. "Your only options are selling it to a private party or an independent dealership — and they won't give you very much."

Determining the value of the vehicle will also be a challenge. Most appraisal Web sites, including Edmunds.com, assume a car has a clean title, no matter what condition level you select. "Even a vehicle in 'rough' condition can still have a clean title," says Arca.

Since you will most likely be selling the vehicle to a private party, our advice is to use the price you paid for the salvage-title car as a starting point in your sale negotiations. If you've driven the vehicle for a few years, deduct a couple thousand dollars. Test the market with a price higher than what you have in mind and work your way down until you get the offers you're looking for.

Finally, don't hide the fact that your vehicle has a salvage title. If you do, it's considered fraud. The buyer will find out eventually when you hand over the title, or if he obtains a vehicle history report. Honesty is the best policy when it comes to cars with a colorful past.


Original article written by Ron Montoya / 11/22/2011 / edmunds.com and can be found at this link.

Tuesday, January 10, 2012

Press conference at the Detroit Auto Show on New Concept Vehicles

Head of Acura Design Studio, Jon Ikeda, unveils Concept Vehicles at the North American International Auto Show in Detroit.

2013 Acura ILX


2013 Acura NSX


2013 RDX Prototype

Video gaming fan of Gran Turismo 5?
Check out the NSX in it!


What do you think of the New Prototypes?

Thursday, January 5, 2012

How To: Read a Tire Sidewall


There’s probably a lot more information on a tire’s sidewall than you’re aware of, such as where the tire was made and when, and sometimes even whether your tire complies with pass-by noise regulations in Europe.

Here’s how to decode it all:


1.) 245: The numbers preceding the slash indicate the distance, in millimeters, across the widest point of the tire—called section width (245mm, or 9.65 inches, in this case)—when mounted on a wheel of specified width. Often listed before this number are letters that loosely signify the kind of duty for which the tire was designed: “P” stands for “p-metric” and is generally used on passenger cars, “LT” indicates light-truck duty, and “T” is for a temporary spare.

2.) 40: This two-digit number is the aspect ratio, or profile, of the sidewall. This tire’s sidewall height is 40 percent of the tire’s width, which equates to 98mm, or 3.86 inches. The lower the number, the shorter the sidewall. An exception is Michelin PAX tires, where this number signifies the overall diameter of the tire in millimeters.

3.) R: This letter indicates radial tire construction; nearly all tires sold today are of this variety. Other constructions are “D” for bias-ply tires and “B” for belted. A preceding “Z” is simply a reference to an outdated and vague speed rating of more than 240 km/h, or 149 mph (the specific rating can be found in the service description).

4.) 18: This number indicates the diameter of the wheel on which the tire should be mounted, generally in inches. These are usually whole numbers but can also be half-inch increments, such as “16.5,” or in millimeters, as in “390.”

5.) SERVICE DESCRIPTION: These numbers and letter together are called the service description. The numbers indicate the tire’s maximum “load” rating, or the amount of weight the tire can bear (“93” stands for 650 kilograms, or 1433 pounds), and the letter denotes the speed rating, or how fast the tires can safely rotate (“W” means 270 km/h, or 168 mph). The lowest rating typically found on passenger-car tires is “Q,” which means 99 mph. The highest, “Y,” is good for 186 mph, and when enclosed in parenthesis, as in “(93Y),” it means “in excess of” 186 mph. These values are determined by tire-testing machines in a lab, and the decoded load rating is also listed elsewhere on the tire.

6.) RED DOT: Here’s a long-held myth that can be put to rest: It doesn’t help in the balancing process to align the “heavy spot” of a tire—often indicated with a red dot—with a wheel’s valve stem when mounting. Aluminum wheels are now the norm, and the valve stem is no longer the de facto lightest point.

7.) 200: The tread-wear grade is a relative figure based on the rate of wear of a tire during a 7200-mile on-vehicle test compared with that of a reference tire. The higher the number, the longer it will likely last. “300” indicates that the tire should last three times longer than the Uniroyal reference tire, which scores 100.

8.) A: A tire gets a seemingly uninformative traction grade (“AA,” “A,” “B,” or “C”) based on how much grip it generates in a straight-line test in which the tire is dragged at 40 mph across a wet surface without being allowed to rotate at all.

9.) A: This letter indicates a tire’s ability to dissipate heat. As heat increases dramatically at high speed, this is, in effect, a second, less precise speed rating. “A” means the tire can withstand speeds over 115 mph, “B” is for between 100 and 115 mph, and “C” means between 85 to 100 mph.

10.) M+S: This stands for “mud and snow” and simply means that the tire has more space between the treads, which should help to facilitate traction on soft surfaces.

11.) MOUNTAIN SNOWFLAKE: Unlike the M+S rating, this icon indicates that a tire has met a minimum performance requirement in snow testing.

12.) ORIGINAL EQUIPMENT (OE) MARKING: These letters—or a symbol—indicate that this is the automaker-specified version of a tire that came as a car’s original equipment. These tires can often be a very different blend of rubber compound compared with the off-the-shelf variety of the same tire, even though the tread pattern is identical. Examples of OE markings: General Motors—all have a TPC SPEC number; BMW—most have a five-pointed-star symbol; Mercedes—some are emblazoned with “M0”; Porsche—all have the letter “N” followed by a number, i.e., N1, N2, etc.

13.) TIRE CONSTRUCTION MATERIALS: This is a required and self-explanatory list of the reinforcing materials and number of layers (in both the tread and the sidewall) that are molded into a tire’s rubber for reinforcement.

14.) DOT LABEL: Every tire sold in the U.S. must have U.S. Department of Transportation (DOT) labeling. The first two characters indicate the factory of manufacture, and the next five or six are manufacturer-specific jargon (for tracking purposes, as in the case of a recall). The last four numbers give the date of production (the first two indicate which of 52 weeks, and the second two, the year). The European equivalent of the DOT code may also be present (it starts with an “e”), although fewer manufacturers are printing both on a tire’s sidewall (to prevent gray-market shipments when currency exchange rates fluctuate). If this string of numbers ends with “-S,” it means the tire complies with European noise regulations.


Here at Acura of Pleasanton, we supply the correct tires for your model Acura at competative prices. Factor in our value added details such as, courtesy shuttle, courtesy loaners or rentals, complimentary wash/vacuum, and fully stocked guest lounges. Its becomes apparent we should be your choice when it becomes time to replace your worn out tires. Give us a call at 866-650-8535 to find out more!

Article by DAVE VANDERWERP
Car and Driver, November 2009

Original article is here at http://www.caranddriver.com/reviews/car/09q3/how_to_read_a_tire_sidewall-feature