When deciding to work for the Pleasanton Automall, you are
not only entering into the reputable Hendrick Automotive Group, but you are
also becoming a part of an incredibly rare team-oriented environment. Here at the Pleasanton Automall, the rule of
thumb is PEOPLE FIRST.
This not only includes our clients, but our team mates as
well. Here at the dealership we value
hard work just as much as we value quality of life, and the support and
dedication to balance them is apparent in everything we do. We had an opportunity to speak with one of our
team mates, Rosemarie Destura about the hiring process and what it’s like in
the product enthusiast role.
What was the deciding
factor for becoming an employee at The Pleasanton Automall?
Rosemarie states, “Being able to work for a company
that promotes such a team atmosphere allows for each of our employees to know
and feel how important their roll is here at the dealership.”
Following an inverted management structure, our management
team is able to maximize their support to our key players out on the showroom
floors allowing for them to create nurturing relationships within our
community.
What process is used
by a Product Enthusiast when working with clients?
Rose: Well first I listen.
The clients may not always know exactly what they want, but I’ll be that
much closer to helping them if I stop and let them talk. I try to offer options whenever possible and
I want my client to feel comfortable and trust in my abilities so I ensure that
am transparent with all client interactions.
Finally, I use patience. I know
the goal is about the relationship with our client.
Our product enthusiasts go through college style vehicle
training courses culminating in a test of knowledge prior to then moving onto
the showroom floor. Upon moving into the
showroom, our product enthusiast gets hands on training while shadowing current
enthusiasts and sales associates.
What challenges do
you face in this role?
Rosemarie D: “Gaining trust of a guest when you have such
limited time with them. You only have
one chance to make a lasting first impression that may lead to a long lasting
relationship. I will always try to find
an alternative instead of just saying no, while constantly including management
to ensure our clients concerns are expressed. “
What can you expect
from working with a Product Enthusiast?
Being able to have any questions about a particular vehicle
answered, not being placed in a high pressure environment, and at the same time
accomplishing any goals and getting to know the sales staff and dealership are
just a few of the benefits of working with a Product Enthusiast.
The ultimate goal of our dealership is to create
relationships with our guests. Determining
their needs and enabling that they leave here feeling like their needs and
concerns matter and were being addressed whether we sell a car or not.