Why do we like the things that we like? On any given day, you will find any one of us scrolling through social media feeds “LIKING” photos, articles and businesses with careless abandonment, leaving no method to our madness. Is it because we are just programmed to “LIKE” or do we have hidden reasoning?
Let’s slow down for a moment at take a look at a few of those feed moments you “LIKED” so much. Take Facebook; your feed would probably look something like this: family photos, Content from your local business, friends photos, a new baby announcement, someone is getting married, some political content, and live feed of your local news station. Am I close? Now from that list, which content did you decide you “LIKED”? Okay great! Now tell me WHY you liked them.
Let’s start with the family and friends photos. For me I like my friends and family. I am emotionally connected to these people, so seeing them in a happy moment makes me happy. Thus I “LIKE” the photos. That was an easy one. But let’s take a look at the local business that comes across your feed? What would cause you “LIKE” the business? If it was a business you hadn’t personally visited before, it may have been liked by a friend or family causing it to show up in your feed. Does knowing a friend of yours likes this business give you more of an inclination to like the business as well?
What attributes do you look for when deciding if you want to do business with someone; and more so, what attributes help to make you a returning customer?
1. Sight; what does the business look like? Do they offer a good on and offline presence? Is the location visually appealing? Is it clean or are you concerned about the health inspector coming through?
2. Sound; what are people saying about this business? What have you heard about them? Did you hear about this business through word of mouth or a review site such as Yelp?
3. Feel; How did your visit make you feel? Was the business helpful and accommodating or did the interaction feel forced? An experience can make up to 80% of a client’s decision to return.
As with most customers, we all just want to feel like we got great service at a great value. Gaining a detailed understanding of your customers’ requirements and preferences gives you the insight on what attributes weigh heavier in their decisions to do business with you.
Great service includes knowledgeable associates. There is nothing worse than walking up to a store associate and asking what seems like a pretty simple question, only to get a deer in the headlights stare immediately followed by them walking in a circle until you realize they can’t help you.
Value can cover a wide spectrum, not always meaning low cost. Most people will be willing to pay a little more for an item or service just as long as you tell them WHY they are paying for it. As long as they understand the importance of the service and why it costs what it does, they are more inclined to move forward with less risk of shopper’s remorse.
While consumer preferences and needs change with time, just being aware of the change and having the ability to change and grow with the consumer will ultimately keep you ahead of the curve with returning customers walking through your doors.
To find out why clients choose Acura of Pleasanton please visit our link below!
http://www.acuraofpleasanton.com/dealership/about.htm